How Rocket watches
Nine pillars.
One picture of every company.
Nine kinds of signals, read continuously, interpreted in context, surfaced when something moves.
The data foundation
Nine sources.
~1,100 signals per company.
Read continuously, not sampled.
All pillars reading live
See depth in one company →
No single signal tells the story.
How pillars work together
Sample example
People & hiring
3 enterprise AEs hired from Salesforce in 30 days.
GTM
Enterprise pricing raised 15%. No public announcement.
Product
Seat limit removed from free tier. Land and expand play begins.
Intel · Cross-pillar
Upmarket motion forming. Stripe is building an enterprise land-and-expand play, and it's funded, staffed, and live.
3 pillars aligned · High confidence
rocket.new/intelligence/companyname · Overview
9
Pillars
1,163+
Signals tracked per company
Continuous
Not sampled, not weekly
01 Overview
Identity, location, size, stage, and structure.
~82
Signals tracked
What Rocket reads
Company filings & Crunchbase
LinkedIn company pages
Domain & WHOIS records
News mentions of stage changes
Example signals this pillar produces
77%
Confidence
STAGE CHANGE
Flagged private → late-stage within hours of the news, before any press.
77%
Confidence
HEADCOUNT
Employee count crossed 500, triggering enterprise-readiness signal.
77%
Confidence
NEW OFFICE
Dublin entity registered, EMEA expansion forming.
Also connects with
HOW PILLARS WORK TOGETHER
No single signal tells the story. The combination does.
Sample example
People
+
GTM
+
Product
Upmarket motion
CROSS-PILLAR INTEL
PEOPLE · GTM · PRODUCT
Upmarket motion forming.
WHAT IT MEANS
Building an enterprise land-and-expand play, funded, staffed, and live.
EVIDENCE ACROSS PILLARS
Hiring
3 enterprise AEs hired from Salesforce in 30 days.
GTM
Enterprise pricing raised 15%. No public announcement.
Product
Seat limit removed from free tier. Land-and-expand play begins.
FROM SIGNALS TO INTEL
Reading is not enough. Rocket interprets.
Live signal stream
Anthropic
Finance
Enterprise pricing raised 15%
12m
People & hiring
8 enterprise AEs hired, North America
4h
GTM
New compliance certifications page added
2d
Website
Pricing page, 4th iteration in 90 days
3d
4 of 4 signals · all pillars reading live
WHAT IT LOOKS LIKE IN PRACTICE
Here is what Rocket sees in Stripe.
Stripe
Payments infrastructure · Late stage
14 intel cards this month · 6 high impact
Sample example
GTM
3h ago
New revenue recognition tools launched in Billing
People & hiring
12h ago
Added 14 enterprise sales roles in EMEA
Traffic
1d ago
Developer docs traffic up 18% vs prior 30 days
Social
2d ago
CEO posted about new crypto infrastructure features
Product
3d ago
Updated API versioning docs globally
Just added to the library
